Hungry for Truth
Hungry for Truth is an initiative from South Dakota Soybean Research & Promotion Council, the soybean checkoff organization, designed to open conversations about food between South Dakotans and the farmers who grow it.
The Sampson House team was brought on board to help with creating a variety of high-quality content, microcontent, video production, and facilitating of social media management. We bring consumers to the farm and educate on all things soybean and uses of soybean via several communication channels. We focus our content creation on photography, video series, and social media content creation for recipes, cooking shows, ambassador program, farm to table events, TikTok, Instagram, Facebook, Soybean Farmer Stories, print collateral, and HFT’s website.
Services
Campaigns | Social Media Content Creation | Social Media Management | Collateral Design | Brand Photography | Blog Content Creation | Video Production | Microcontent Creation | Website Design + Development | Brand Ambassador Marketing | Media | Strategy
Website: HungryfortruthSD
The new website design went live on Jan. 30, 2023. Since then, we’ve seen a 275% increase in page views compared to last year's period.
Instagram: @hungryfortruthsd
Farm-to-Fork Promo Film
Infographics
Soybean Transportation Guide: A Soybean’s Journey
The Well-Traveled Soybean
Tiny Seeds
Food Safety 101: How Long Can You Store Leftovers?
Steps for Growing a Healthy Crop
Milk from Farm to Shelf
Ag Trivia Event
Trivia events are a fun way to engage with the community and provide education related to all of our content focuses. TSH developed, organized and executed a local Ag Trivia Event at a local brewery. Bringing a hundred attendees together.
Objectives:
Bring farmers and South Dakotans together and engage in conversation like environmental sustainability, pesticide use, and food safety.
Collaborate with other commodity groups to further develop those relationships.
Educate consumers about soy uses, sustainability, nutrition and health benefits in a fun, engaging format.
Further our reach by hosting events in new communities.
Campaigns
Recipe Video Production
Highlights:
We’ve reached 38,000 people between paid and organic media.
The blogs have seen 7,406 views.
Recipe content on the website has seen a 70% increase in pageviews from last year.
Mini Egg Bakes
Jalapeno Bacon Ranch Cheeseball Recipe
Brand Ambassador Marketing
Objectives:
Create a more intimate connection with our audience by leveraging our ambassador’s social network.
Reinforce authenticity and trust in the Agriculture industry, given the rising concern for food safety and sustainability.
Provide access to farmer knowledge through trusted social media contacts.
Expand our ambassador network to the western part of the state.
Highlights:
We’ve reached 78,000 people between paid and organic media.
Organically, ambassadors continue to be our top-performing content in terms of engagement, driving a 5.96% engagement rate.
Blog views increased over 1000% from last year’s ambassador program.
Maddie Peschong’s blog had over 22,000 views, 957% higher than the average views.
