Frontier Bank
Frontier Bank is a locally owned, community-minded bank dedicated to serving individuals and businesses with the highest degree of care, confidentiality and convenience. Frontier Bank is located in five different towns and actively supports the communities of Sioux Falls, South Dakota, Rock Rapids, George and Little Rock, Iowa.
The Sampson House was brought on to help with brand creative, website design, blog implementation and full campaigns.
Services
Design | Brand Photography | Website Design | Social Media Maintenance
| Copywriting | Digital Marketing | Campaign Strategy
Microcontent
Website Design
Social Graphics
Family Farming Advertisements
Blog Graphics
Campaigns
Case Study
Parents already have a lot going on. So, through this mid-August campaign, we aimed for easy, direct communication to our target audience. We wanted to be able to tell them why the Kid’s CD special was such a “Big Deal” in a matter of seconds.
[1] To keep the messaging simple, we always made the APY large and easy to find through strong text hierarchy.
[2] An incentive of a free ice cream coupon was added on throughout the campaign assets.
Bright, eye-catching imagery was an important aspect of the campaign. Photos needed to be versatile enough to be used on both digital and print assets. To tie in the coupon, they all focused on children enjoying ice cream.
Print Strategy: Posters, banners and postcards were created to either display and hang up at Frontier Bank’s five different branches. This created awareness among existing customers who hadn’t invested in their children quite yet.
Digital Strategy: Digital billboards, social media advertisements, a web-slider and an email campaign were created to generate buzz for those online. Both social media and email assets had multiple designs to show to act as a countdown.
Statement Ads
