Client Case Study: Zephyr

For over twenty years, this family-founded company has been at the forefront of design in the kitchen. Whether developing their own products or discovering and bringing to market the best of other categories, they apply their purpose-driven approach, impeccable taste, and adventurous spirit to deliver inspiring experiences that create impact.

The Sampson House team was brought in to organize a marketing strategy that would be easy to ingest, while also showing the beauty and functionality of Zephyr products. The following reports include the performance of the following platforms from January 1, 2021, to December 31, 2021.

Overall goals:

Increasing website traffic by 15%. This goal will be accomplished by implementing SEO throughout the site as well as utilizing Search Engine Marketing to increase website rankings on the Google Search Results page in turn boosting website traffic. Another goal The Sampson House worked to accomplish is increasing the email open rate to 20%, which is above benchmark standards. This goal will be accomplished by strategic content creation, as well as, thoughtful and researched timing.

Key Takeaway:

The performance metrics grew positively over the past year.

1. Website Performance

This past year, the clicks to Zephyr's website from all the acquisition channels The Sampson House runs ads on, increased by 1,460%. This is a huge jump from last year. What TSH collected from this data is that all our media efforts (organic + paid) have complemented each other and have been more optimized to entice audiences to click on the content to the website, which was a big goal of 2021.

• Website goals and total referrals to these landing pages

  • Goal completion: 54,608 (3235.86% up)

  • Goal conversion rate: 4.83% (2,558% up)

2. Ad Placement Strategy

Challenges:

• The Sampson House didn't run the Ads in 2020. 

• Zephyr’s budget is limited.

• The Sampson House didn't have proper tracking set up to track all the performance and conversions.

Our Strategy:

Due to Zephyr being primarily B2B TSH team was intentional with targeting via Google Ads to dealers, refreshing the AdRoll creatives to promote key products or product features, and directing potential customers to Find A Dealer near them. 

Outcome:

3. Mailchimp Strategy:

The Sampson House is diligent and very intentional about sending out the monthly e-newsletter on the same day and time each month. Staying consistent with those send-outs and resending to unopened subscribers a week later has shown us a significant increase in the open rate of their newsletter. Another strategy The Sampson House has implemented is the testing of new subject lines, to see what customers are more likely to open. As well as, segmenting content for the National and Hyper-Local audience. As the hyperlocal audience (SF) has access to the showroom and events.

4. Visual design Strategy

It is that brand awareness and brand recognition to their local market and within their industry, plays a large part in their marketing. In all creatives The Sampson House tends to use the colors blue, amber, and white often because those are their Presrv 3-Color LED Lighting hero colors (in Cloud White, Deep Blue, and Amber).

Best Digital Marketing Agency in Sioux Falls, SD

Our Digital Marketing Agency is located in Downtown Sioux Falls, SD.

Why Choose The Sampson House:

• Award-winning agency with 10 Gold ADDY Awards

• Expert team of dynamic creators

• Full-service, white-gloved approach with all client interactions