Profile by Sanford

Profile is a weight loss and nutrition program that was developed in 2011 by top medical experts at Sanford Health, one of the world's largest healthcare providers. The team designed Profile to make weight loss simple and sustainable by pairing a science-backed approach to weight loss with one-on-one health coaching.

The Sampson House was brought in to assist with brand elevation and perception by producing and filming a long-form member video story as well as capturing branded lifestyle imagery. The member video’s purpose was to showcase and exude the heartfelt, personal and transformative story of what Profile has done for the member while the branded lifestyle shoot was to bring their story and product to life.

Services

Brand Photography | Video Production | Creative Direction

Website

Microcontent

Member Video Story

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