TSH Website Design Process
As a digital marketing agency, we consider a website one of the most important pieces in our client's marketing toolkits. A website redesign can help you reconnect with your audience or showcase changes in your products or business. Although it may seem like a big task, our talented team has created a method to make it run smoothly.
Our Process:
Create Custom & Responsive Design
Our designs start by creating one or multiple mockups for the client to review. When choosing the design elements, we tackle everything from the layout, graphics, images, and color palette.
Create a Sitemap & Navigation Structure
Once we narrow down the design to the final selection, we create a sitemap that showcases the navigation. Our designs are fully responsive to viewing on all devices, including smartphones, tablets, and desktops.
Create the Site Using a Content Management System (CMS)
We use a CMS to build the site, which lets our team create custom sites tailored to each client's needs. It also gives our clients simple access to the backend, so they can make future edits if needed. This means you can make changes to your website at any time without needing to know how to code.
Search Engine Optimization (SEO)
Search engine optimization is an important step to make sure your audience can find your website easily. We make optimizations to help keywords rank higher and improve site performance. We set up all tracking for Google Analytics to monitor ongoing performance. We handle all the redirects and DNS transfers from your existing website to your new one.
Reasons to Consider a Redesign:
To Keep Up with Design Trends & New Technology:
Visuals are key to keeping a user engaged in your site. Design trends are changing all the time and this can lead to inspiration for what an updated website can look like. It's important to optimize technology on your site that could help your audience achieve your business goals. We help identify new tech or plugins to improve your site's performance and user experience.
To Be Mobile Friendly
Around 58% of website traffic will come from mobile devices. If you don't optimize your site for mobile, you may be missing out on key traffic and visits from search engines. We optimize all sites to be mobile, desktop, and tablet-friendly.
To Update the User Interface & Navigation
Websites should generally be simple to follow for users to find information quickly. As attention spans continue to diminish, getting the info to a person as quickly as possible is important. Our team aligns all content to SEO best practices to ensure content is easy to find.
To Update Your Services or Business Focus
If your business changes, it's important to audit your site to see what needs updating, whether it's significant or minor. You may need to create new pages or change your site structure to better fit your business. Our team can help identify improvements for your business, whether it's going through small changes or a complete overhaul. Having a beautiful and functional website should always be the goal!
We are big advocators for website updates because the reputation of a brand matters to consumers. The numbers we run reassure us of this. For example, our client Hungry For Truth got a website refresh in 2023, and we compared their metrics from January - June 2023 to January - June 2022. They had a 95% increase in sessions, a 93% increase in users, and on average, pages per session increased to 2.52 pages vs 1.38 pages last year - that is an 82% increase!
Take a look at the Hungry For Truth website and some more of the websites we have done in the past in our portfolio. Interested in working with us? Contact us today!
