The Sampson House — 2021 Annual Analytics
Here at The Sampson House, we strive to boost our client’s business and create traction around their brands, along with many other things. The same is true for The Sampson House team, we create content and design for our own business with the same intentions! We want our clients and the local communities to not only get to know us beyond business professionals but also show off the talents that we have in our office.
Overall Goals:
This year, The Sampson House wanted to increase website traffic by 15%. Gaining more website users and website visits creates more brand awareness in the local community. Website visits could also lead to new client opportunities for The Sampson House.
Increase Ad Clickthrough Rate by 40%. Clickthrough Rate (CTR) is the number of clicks that your ad receives divided by the number of times your ad is shown. This is essential to driving more viewers to The Sampson House website!
Increase Social Media reach in order to drive traffic back to The Sampson House website. The use of social media is a great way to plug different pages found within a website.
Top Takeaways:
Website Traffic Overview
In 2021, The Sampson House website users have increased by 30% along with the number of website visits correspondingly increasing by 20%. The industry benchmark for website growth is 15-25%. The industry benchmark is the industry standard of performance metrics. Therefore, The Sampson House was on the higher end of this metric in the year 2021, which is a great accomplishment!
Ad CTR Overview
The Sampson House Ad CTR increased significantly by 117%. This exceptional growth in CTR also helps explain the increase in website users and visits, as these functions work hand in hand to drive users back to the website. The significant increase in Ad CTR indicates the keywords that were selected when creating the ads were matching the audience’s search queries more so than in the year 2020.
Social Media Overview
Throughout the year, The Sampson House Instagram profile was viewed 3,392 times, which drove 504 clicks to the website. Social media also plays a huge attribution to an increase in website traffic. The Sampson House is most searched for as a “social media” service, so keeping up an aesthetic Instagram account is important to business and future business clients.
The Sampson House’s top blog post in 2021 was Join Our Squad: Full-Time Project Manager Position. This blog post had 357 page views. This position is now filled. Learn more about who Paige is and how valuable she is to our team!
Fun TSH 2021 Facts:
This year, The Sampson House welcomed four new employees, which have all made an impact in TSH projects and the office culture!
In the year, 2021, The Sampson House team completed 1.27 thousand tasks for clients.
The Sampson House team serviced 22 clients in 2021. The Sampson House works with a variety of clients in many different industries and each client is serviced differently based on their needs. To learn about all of the services The Sampson House offers click here.
Over the year, The Sampson House team has had 45 Monday Meetings. This is a time for the team to speak about their wins for the week, stay caught up with projects from each client, distinguish which projects are urgent, ask questions, and spend time together as a team.
Overall, 2021 was a year of great growth for The Sampson House and our team. Going through analytics and seeing growth is always encouraging. More often than not, our team gets to see how our work performs for our clients, but it is also important to look internally at what is working for our own business as well!
Best Digital Marketing Agency in Sioux Falls, SD
Our Digital Marketing Agency is located in Downtown Sioux Falls, SD.
Why Choose The Sampson House:
Award-winning agency with 10 Gold ADDY Awards
Expert team of dynamic creators
Full-service, white-gloved approach with all client interactions
